Up till now, I’ve kept the focus of my blog on helping small biz owners create better websites and in turn, increase the perceived value of their businesses. But I think it’s time I give a little background on who I am and what drives me.

I want you to know why this blog and this business means so incredibly much to me. And perhaps, just maybe, there’s a chance it’ll inspire someone in some cool way.

In early 2019 I started doing website design and development inside of Squarespace. But let’s back up a bit. Like a LOT bit. I want to share what led me to this point.

Because I didn’t go to school for design, or anything computers-related for that matter. In fact, I never even thought I could or would want to get into this industry until 2018. But that just goes to show how bad we are at predicting our futures, and how quick we are to falsely label the limits of our abilities.

I have a repeatable 5-step process that has been HUGELY instrumental in shifting my mindset from unable to unstoppable. I need to say something about these steps, though: They seem so simple that most of us don’t bother doing them. But the impact they have on our mental state is actually game-changing. So I challenge you to go deep in understanding the psychology behind them, practice them in your work, and feel the immediate difference it makes.