welcome to the BEJ blog!
here we dive deep into all things website strategy & design tips for wedding pros.
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Making blogging approachable: Simple tips for success in the wedding industry
Benefits of blogging: The secret weapon for wedding businesses
How to create a Flodesk form & add it to your Squarespace site
Let’s look out how to create a connection between these two fantastic tools, so that you can start to grow your email list without getting overwhelmed.
How to book more clients with easy email marketing for wedding businesses
Having an email list can allow you to have more control over your stream of inquiries & clients, instead of just helplessly riding the wave of wedding seasonality. Here’s how to do it.
How to move your website up in Google (+ bonus tips for Squarespace users!) - An ultimate guide to SEO for wedding pros
SEO stands for Search Engine Optimization. Basically, it’s the secret language of Google; and if you want to get clients from your website, you need to speak the language. When your site is properly optimized, Google rewards you! You get bumped higher up in the search results, and that gets more eyes on your website. Since the wedding industry is ridiculously crowded, having great SEO is an awesome way to get an edge over the competition. What happens to most young businesses is they spend a lot of time on a cool website, only to have it sit there gathering dust. We want your website to actually get you clients! So let’s talk about all the ways you can improve your website’s Google ranking and increase your traffic!
Why you need a custom Error 404 Page & how to set one up in Squarespace, with 15 creative examples
If you’ve ever found a broken link, or clicked through an old viral Pin that no longer leads to anything, or misspelled some URL you heard on a podcast; then you’re familiar with the 404 error page. Even if we misplaced an outdated URL, we’ve worked hard to get visitors to our website; we don’t want to lose them now! So how do you create a more engaging error page just in case you wind up leading internet users down a broken path? Well Squarespace makes it easy!
Alternatives to the blog sidebar feature in Squarespace 7.1
One downside of the new version of Squarespace, at least for the time being, is that you don’t have the option to create a blog sidebar.