Portfolio: Rich & sophisticated Squarespace website for UK wedding photographer
Adrian Robinson Photography
Let me introduce you to Adrian Robinson, a super talented wedding photographer based in Hertfordshire, UK. Adrian's got this amazing knack for capturing those raw, emotional moments that make weddings so special. He takes pride in his high-contrast, edgy, and totally artistic style - like each photo is its own little masterpiece!
Adrian reached out to me because he knew his website wasn't doing his awesome work justice. He was getting zilch traffic or inquiries, and felt like his site was missing that "wedding vibe" in a market that's crazy competitive. Plus, he wanted to grab attention way quicker and actually turn visitors into leads. Fair enough.
When I took a look at Adrian's old site, I could see why he was struggling. It was using a generic Squarespace template that tons of other businesses use, and the muted colors were making his vibrant photos look washed out.
Beyond that, the testimonials were hiding on a separate page, there wasn't much compelling copy about why someone should choose Adrian, and you had to click over to the portfolio to see his amazing work. Not ideal when you're trying to wow potential clients!
The website before:
The Custom Website Plan
We kicked things off with a Custom Website Plan, where we dug deep into Adrian's target audience, his unique selling points, and what makes his photography so special to define his page structure and SEO plan.
And boy, did we uncover some gems! While there are plenty of candid-style photographers in his area, Adrian's not just a photographer — he's like a mini wedding day manager, keeping everything running smoothly behind the scenes. Talk about stress relief for the happy couple!
He’s also able to make even the most camera-shy folks feel at ease with his relaxed, unobtrusive approach that lets people be themselves. Plus, he does his homework - he knows the ins and outs of local venues like the back of his hand, so he can capture those perfect shots with his signature Fujifilm camera every time.
We used all this juicy info to craft custom content outlines and a design direction that perfectly captures Adrian's vibe. The goal was to make sure anyone landing on his website instantly gets why Adrian's the guy to trust with their big day!
The new color palette:
The Custom Website Design
For the Squarespace design, we went for deep, rich colors that feel like the soul of his work — espresso brown, denim blue, creamy neutrals, and splashes of artsy red.
We also elected for fonts that feel trustworthy and reliable just like Adrian is known to be, but added a fun handwritten accent that matches his signature logo. It gives the whole site this warm, personal touch :)
Some of the layouts even feel like an elevated scrapbook, which plays up the storytelling aspect of Adrian's work! And of course, we made sure his gorgeous photos were front & center on every page.
The new design doesn't just look pretty — it strategically showcases Adrian's work, highlights his unique approach, and guides potential clients toward booking. It's the perfect blend of style and substance!
The revamped site:
The Results
And guess what? The new site is already working its magic! Just days after launching a Facebook ad campaign to drive traffic to the new website, Adrian landed his first booking in ages. The bride, described by Adrian as "professional but fun" (aka his ideal client!), reached out after seeing the site. After a quick call, she booked right away!
Adrian shared the exciting news: "Without a doubt the new site is having an impact for sure and will install confidence in my business, attracting the right sort of client for me."
This quick win just goes to show how a strategically designed website can make all the difference in attracting and converting ideal clients. It's not just about looking pretty – it's about showcasing your work and your personality in a way that resonates with the right people.
"The end result was beyond my imagination and I'm super happy with my new site!”
“So pleased to have found a Squarespace specialist and super creative in Emily. She's very focused & totally gets on board with the project and defines exactly what's required by asking all the right questions. With excellent project management systems in place, she keeps you fully aware of what's going on stage by stage. Emily is the real deal, cannot recommend highly enough!!"
— Adrian Robinson
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