Portfolio: Bright & colorful wedding artist web design on Showit
The inspiration
For this passion project, I dreamed up a custom website design for a wedding art studio that fully embraces color and creativity. Enter: Flourish & Hue—a brand built to break free from the sea of beige that dominates the wedding industry. The goal was to create a vibrant yet polished aesthetic that showcases the artistic talent behind the business.
A lot of creative entrepreneurs, especially in weddings, tend to hold back when it comes to their branding. There’s this pressure to stick to “safe” muted tones, even when their actual work is bold, expressive, and full of life. But if you’re a wedding artist (eg. painting, calligraphy, signage) the LAST thing you want is a website that feels uninspired. Your site should feel like a piece of art itself.
The color palette for Flourish & Hue is a mix of rich, lively hues balanced with enough white space to keep things feeling fresh and high-end:
Kelly green
Soft sage
Periwinkle blue
Warm amber
Bright coral
Delicate blush
It’s the perfect artsy fartsy mix I was going for ;)
*photos from Pinterest
The Strategy & Design Plan
The biggest challenge for this design was organizing a lot of creative services without overwhelming visitors. This wedding art studio offers:
Live painting & Custom commissions
Calligraphy & Envelope addressing
Signage & Wedding day details
That’s a lot of artistry under one roof, and I needed to make sure potential clients could quickly understand what’s offered without feeling lost.
For the typography, I chose fonts that feel handcrafted yet polished—artistic but still easy enough to read. Backgrounds with subtle paint textures add a creative touch, while a mix of curated stock + custom photos keeps the visuals cohesive. (Thanks Creative Market, Unsplash, and Pexels!)
The site is structured to guide visitors through a clear, intuitive journey:
See what Flourish & Hue is all about
Explore the different service categories
Read glowing client testimonials
Get to know the artist behind it all
Book a free consultation
This layout makes it easy for potential clients to navigate, connect, and - most importantly - get in touch.
The custom Website design
This site is proof that colorful doesn’t have to mean chaotic. Every design choice was made to highlight the brand’s artistic identity without sacrificing clarity.
To keep things easy to navigate, services are divided into three main categories, each with clear buttons leading visitors where they need to go. That way there’s an effortless experience that moves people toward actually booking.
The homepage opens with a bold, creative header that immediately sets the tone—this is a wedding brand, but it’s also an art brand. Every section that follows maintains that balance: visually engaging, yet structured to lead potential clients through their decision-making process.
This custom website was designed and built on Showit, a platform that offers the perfect mix of creative freedom and user-friendly functionality for wedding professionals!
The result is a website that’s as artistic as it is strategic. It showcases creativity, embraces color, and still delivers a polished, high-end feel that builds trust with potential clients. Because that’s the sweet spot—expressing personality while keeping things professional :)
