welcome to the BEJ blog!
here we dive deep into all things website strategy & design tips for wedding pros.
Take the Quiz:
What’s holding your website back?
Couples aren’t inquiring to work with you? Here’s what to check on your website
Portfolio: Clean & organic Squarespace website for a recovery clinic
How to create a Flodesk form & add it to your Squarespace site
Let’s look out how to create a connection between these two fantastic tools, so that you can start to grow your email list without getting overwhelmed.
Portfolio: Custom Squarespace design for a bold & fun event planning company
Custom Squarespace website design for fun, bold, spunky event planner.
How to book more clients with easy email marketing for wedding businesses
Having an email list can allow you to have more control over your stream of inquiries & clients, instead of just helplessly riding the wave of wedding seasonality. Here’s how to do it.
Portfolio: Galaxy-inspired Squarespace website for an astrologer
A modern & colorful Squarespace design that incorporates layering, custom graphics, and custom code.
How to create pretty wedding galleries with the Squarespace Portfolio page
Tutorial + video to create wedding albums in SQSP using the special Portfolio format. The difference between Portfolio pages and blogs.
8 Steps to build an amazing wedding portfolio for your website
The photos you choose not only help clients understand your brand, but can help a couple envision the transformation you can provide them. Your photos can also 100% make or break your website design.
Upload a digital wedding program to your Squarespace site for guests to view (5 step tutorial)
5 step tutorial on how to share a QR code that leads to a digital PDF file hosted on your website! Great for wedding programs, food menus, gratuity guides, and more.
Portfolio: Fine Art Wedding Planner Squarespace Website
Squarespace website inspiration for an event planner specializing in fine art weddings working with romantic southern brides.
Change the style of your header in Squarespace 7.1 (new built-in features!)
New Squarespace design options allow you to change the look of your navigation bar in any 7.1 template. This video tutorial will show you how!
Wedding & event professionals need these contract templates - Creative Law Shop review
When you have a business and you’re advertising through a website, you need certain legal documents in place to protect yourself (and your clients). If you are a venue, planner, photographer, florist, baker, caterer, calligrapher, stationer, live painter, dj, band, or any other vendor that offers a service, this is for you :)
(No code tutorial) Squarespace accordion text using the new Accordion Block
This is a new block that's being added to all 7.0 & 7.1 SQSP sites. It's great for 'frequently asked questions' and 'read more' sections of text.
Portfolio: A modern, achromatic coaching website built on Squarespace
A fully operational sales and booking website for private coaching sessions built on Squarespace.
Beginner's guide to CSS in Squarespace + my 5 favorite code snippets
Even without any coding knowledge, you can use some fantastic CSS hacks in SQSP & even customize them yourself!
How to move your website up in Google (+ bonus tips for Squarespace users!) - An ultimate guide to SEO for wedding pros
SEO stands for Search Engine Optimization. Basically, it’s the secret language of Google; and if you want to get clients from your website, you need to speak the language. When your site is properly optimized, Google rewards you! You get bumped higher up in the search results, and that gets more eyes on your website. Since the wedding industry is ridiculously crowded, having great SEO is an awesome way to get an edge over the competition. What happens to most young businesses is they spend a lot of time on a cool website, only to have it sit there gathering dust. We want your website to actually get you clients! So let’s talk about all the ways you can improve your website’s Google ranking and increase your traffic!
How to use Google Calendar and Squarespace Scheduling to book appointments & events
You can use Squarespace’s new Scheduling system to book consultations, appointments, photoshoots, weddings, tastings, meetings, or classes; and it syncs with Google, iCloud, and Outlook!
How to browse all the fonts that are available inside Squarespace 7.1
If you’ve played around with the newest iteration of Squarespace, version 7.1, you may have seen that under the Design > Fonts settings they have some pre-selected font pairings available to choose from. But what if you actually wanted to come up with your own font selections? How do you access all the fonts that are available to use? And where the heck are they keeping the option to change your navigation and site title fonts?!
The biggest lessons I learned from my first 6 months growing a business
Even though some of the numbers are slightly embarrassing, I wanted to honestly and publicly record as much as I feel comfortable with, so I can track my progress over time and hopefully inspire someone to go after their goals even though it’s not easy. 🙂 So let’s get into what’s working, what’s not, and some of my best advice for new business owners! I’m going to go roughly in the order in which I started working on the different areas of success (Feel free to skip ahead to the topic you’re most interested in): Mindfulness | Marketing | Creativity | Sales | Community For each area I’ll touch on what education I benefited from, what I achieved, what lessons I learned, and what my goals are moving forward, where applicable. And then I’ll get to the non-business related stuff I’ve enjoyed most so far this year! Let’s get into it 😈
Why you need a custom Error 404 Page & how to set one up in Squarespace, with 15 creative examples
If you’ve ever found a broken link, or clicked through an old viral Pin that no longer leads to anything, or misspelled some URL you heard on a podcast; then you’re familiar with the 404 error page. Even if we misplaced an outdated URL, we’ve worked hard to get visitors to our website; we don’t want to lose them now! So how do you create a more engaging error page just in case you wind up leading internet users down a broken path? Well Squarespace makes it easy!