welcome to the BEJ blog!

here we dive deep into all things website strategy & design tips for wedding pros.

 
 

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Wedding & event professionals need these contract templates - Creative Law Shop review
Business, Wedding Emily Jane Business, Wedding Emily Jane

Wedding & event professionals need these contract templates - Creative Law Shop review

When you have a business and you’re advertising through a website, you need certain legal documents in place to protect yourself (and your clients). If you are a venue, planner, photographer, florist, baker, caterer, calligrapher, stationer, live painter, dj, band, or any other vendor that offers a service, this is for you :)

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How to move your website up in Google (+ bonus tips for Squarespace users!) - An ultimate guide to SEO for wedding pros
Design, Wedding Emily Jane Design, Wedding Emily Jane

How to move your website up in Google (+ bonus tips for Squarespace users!) - An ultimate guide to SEO for wedding pros

SEO stands for Search Engine Optimization. Basically, it’s the secret language of Google; and if you want to get clients from your website, you need to speak the language. When your site is properly optimized, Google rewards you! You get bumped higher up in the search results, and that gets more eyes on your website. Since the wedding industry is ridiculously crowded, having great SEO is an awesome way to get an edge over the competition. What happens to most young businesses is they spend a lot of time on a cool website, only to have it sit there gathering dust. We want your website to actually get you clients! So let’s talk about all the ways you can improve your website’s Google ranking and increase your traffic!

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How to browse all the fonts that are available inside Squarespace 7.1
Squarespace Emily Jane Squarespace Emily Jane

How to browse all the fonts that are available inside Squarespace 7.1

If you’ve played around with the newest iteration of Squarespace, version 7.1, you may have seen that under the Design > Fonts settings they have some pre-selected font pairings available to choose from. But what if you actually wanted to come up with your own font selections? How do you access all the fonts that are available to use? And where the heck are they keeping the option to change your navigation and site title fonts?!

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The biggest lessons I learned from my first 6 months growing a business
Business Emily Jane Business Emily Jane

The biggest lessons I learned from my first 6 months growing a business

Even though some of the numbers are slightly embarrassing, I wanted to honestly and publicly record as much as I feel comfortable with, so I can track my progress over time and hopefully inspire someone to go after their goals even though it’s not easy. 🙂 So let’s get into what’s working, what’s not, and some of my best advice for new business owners! I’m going to go roughly in the order in which I started working on the different areas of success (Feel free to skip ahead to the topic you’re most interested in): Mindfulness | Marketing | Creativity | Sales | Community For each area I’ll touch on what education I benefited from, what I achieved, what lessons I learned, and what my goals are moving forward, where applicable. And then I’ll get to the non-business related stuff I’ve enjoyed most so far this year! Let’s get into it 😈

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Why you need a custom Error 404 Page & how to set one up in Squarespace, with 15 creative examples
Squarespace Emily Jane Squarespace Emily Jane

Why you need a custom Error 404 Page & how to set one up in Squarespace, with 15 creative examples

If you’ve ever found a broken link, or clicked through an old viral Pin that no longer leads to anything, or misspelled some URL you heard on a podcast; then you’re familiar with the 404 error page. Even if we misplaced an outdated URL, we’ve worked hard to get visitors to our website; we don’t want to lose them now! So how do you create a more engaging error page just in case you wind up leading internet users down a broken path? Well Squarespace makes it easy!

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